Case Study

FSC Cleaning

FSC Cleaning Services is a cleaning company that started from the ground up. They specialize in providing high-quality cleaning solutions for residential and commercial properties. I worked closely with them to establish a strong online presence, which included designing a website and setting up their digital marketing campaigns. Unfortunately, the business is no longer operational.

Challenges

01

Building an Online Presence

FSC Cleaning Services needed a complete digital presence from the ground up. They lacked a website, an online brand identity, and any established digital marketing efforts.

02

Google Ads Setup and Compaign

The client wanted to generate leads quickly, so setting up a Google Ads account and campaign was a priority. However, they had no prior experience managing paid advertising campaigns.

03

Website Design and Branding

FSC Cleaning Services required a simple yet professional website that reflected their cleaning services and could attract potential customers.

04

Starting with Limited Resources

The client had a small budget and was just beginning to establish their presence in a competitive market.

Solution Provided

Website Development

I created a clean and functional website for FSC Cleaning Services. The site included essential information about the company’s services, a contact form for inquiries, and a user-friendly design. The website was designed to ensure visitors could easily understand the services and get in touch with the client

Google Ads Campaign Management

I set up the client’s Google Ads account and created targeted campaigns to attract local customers looking for cleaning services. I optimized the ads for relevant keywords and designed campaigns to generate leads while maintaining a strict budget to maximize ROI.

Branding and Local SEO Strategy

The website was designed to establish a professional image for FSC Cleaning Services, with an emphasis on trust and reliability. I also ensured basic SEO elements were implemented, like keyword optimization for local searches, so the business could start ranking for relevant terms.

Ongoing Support and Adjustments

I monitored the performance of the Google Ads campaigns and made adjustments to ensure they were delivering results. The campaigns were refined to target high-conversion keywords and the budget was allocated efficiently to maximize leads.

Results Achieved

Website Launch

The successful website launch gave the client a much-needed online presence. Within the first month, the site attracted over 500 visitors. This resulted in an 8% conversion rate, generating 40 inquiries. This demonstrates the website’s effectiveness in lead generation.

Google Ads Performance

The Google Ads campaigns also showed strong early results. In the first two weeks, they generated over 1,200 impressions and 150 clicks. This led to 25 qualified leads at a $1.50 CPC. The campaigns stayed within the client’s budget.

Brand Recognition

The new website and ads significantly boosted brand recognition. The business achieved first-page rankings for key local search terms. Customers frequently mentioned seeing the brand through Google Ads. This built trust and reliability in the local market.

Conclusion

While FSC Cleaning Services is no longer operational, the work done in building their online presence provided a solid foundation for their brief journey in the cleaning industry. The website and Google Ads campaigns helped them establish credibility and attract initial business. This case highlights the importance of starting with a strong digital foundation, even when the business is in its early stages.