Case Study

DE Sound

DE Sound is a company specializing in acoustic solutions for homes, offices, and industrial spaces. They came to me with no online presence and were looking to establish a solid digital foundation to reach new customers and grow their business. This included creating a website, setting up a Google Ads account, and improving their local visibility.

Challenges

01

No Digital Presence

DE Sound had no online assets, including a website or social media presence, hindering their ability to connect with potential customers online.

02

No Advertising

Without a Google Ads account, they couldn’t run effective campaigns to generate leads or promote their services.

03

No Local Visibility

The lack of a Google My Business profile made it difficult for local customers to find or engage with their business.

04

No Website

The absence of a functional website prevented them from showcasing their services effectively and providing a central hub for information.

Solution Provided

Website Design and branding

I created a visually appealing, mobile-friendly website that clearly outlined DE Sound’s services and made it easy for potential customers to get in touch. The website was designed to reflect their brand’s professionalism and reliability.

Google Ads Account

I set up and verify DE Sound’s Google Ads account. This enabled the launch of targeted paid ad campaigns to drive traffic to their website and generate leads.

Google Merchant Center Setup

To help DE Sound showcase their products and manage inventory, I set up their Google Merchant Center account. This allowed them to leverage Google Shopping ads to reach a broader audience.

Google My Business

I worked on creating and optimizing their Google My Business profile. This included adding their business details, high-quality photos, and a list of services. The optimization improved their visibility in local search results, making it easier for local customers to discover and engage with their business.

Results Achieved

Google Ads Performance

The Google Ads campaigns significantly outperformed industry benchmarks. Achieving an average click-through rate (CTR) of 6.2%, more than double the industry average of 3.17%, demonstrated the effectiveness of the ad copy and targeting.

Website Performance

The website design demonstrated a significant improvement in user engagement and overall performance. Visitors spent 35% more time on the new site compared to industry benchmarks, indicating that the content and layout resonated well with the target audience.

Google Merchant Center Impact

Within the first month of launch, product impressions increased by an impressive 40%, showcasing the effectiveness of showcasing products directly within search results. Over the first three months, Google Shopping ads contributed a significant 18% to the website’s total traffic.

Conclusion

By building DE Sound’s online presence from scratch, I helped them establish credibility and attract more customers in a competitive market. The combination of a professional website, targeted Google Ads campaigns, optimized Google Merchant Center, and enhanced local visibility through Google My Business delivered measurable results. This case study demonstrates that with a strategic approach, even businesses starting from zero can achieve substantial online success.