Case Study

Waseem Technical

Waseem Technical is a company specializing in soundproofing and acoustic solutions for homes, offices, and industrial spaces in the UAE. They are passionate about creating peaceful and productive environments and have grown into a trusted leader in the UAE’s acoustic industry. Despite their expertise, the client faced challenges with their online presence and advertising, which needed urgent attention.

Challenges

01

Google Ads Suspension

The client’s Google Ads account had been suspended for several months, preventing them from running ads and generating traffic. This suspension led to a significant loss in business.

02

Website Design Issues

The client’s website was similar to their competitors’, which made it difficult for them to stand out. The lack of differentiation was impacting their brand image.

03

Local SEO
Challenges

The client’s website was not ranking well in local search results, which meant they were losing out on potential customers in their target market.

04

Previous Freelance Solutions

They had attempted to work with freelancers but didn’t see any significant results or improvements.

Solution Provided

Google Ads Account Recovery

The first step was to resolve the suspension of the client’s Google Ads account. After a thorough review, I identified the issues and worked directly with Google to lift the suspension. I then optimized their account, improving targeting, ad copy, and campaign structure. As a result, the client’s Google Ads campaigns were successfully restarted, generating traffic and leads.

Website Rebranding

I redesigned the client’s website to better reflect their brand identity and set them apart from competitors. The new design included an updated layout, improved navigation, and a more user-friendly experience. These changes resulted in a noticeable improvement in user engagement, with an increase in time spent on the site and higher

Local SEO Optimization

I focused on improving the client’s local search visibility. This included optimizing their Google My Business listing, making sure their business details were consistent across online directories, and adding location-specific keywords to the website content. As a result, the client’s rankings in local search results improved, attracting more relevant traffic from the UAE.

Integrating Ads and SEO

I made sure that both Google Ads and SEO efforts worked together. By aligning the ad campaigns with local SEO strategies, I was able to enhance the client’s overall digital marketing efforts, ensuring that both paid and organic traffic were optimized to drive better results.

Results Achieved

Google Ads

The client’s Google Ads account was reinstated, and after optimization, their ad campaigns generated a 40% increase in website traffic within the first month, leading to a significant rise in lead generation.

Website Improvement

The redesigned website led to a 30% increase in user engagement, as measured by longer session times and higher conversion rates, helping Waseem Technical stand out in their competitive industry.

Local SEO

The local SEO improvements resulted in a 25% increase in local search visibility, driving more customers in the UAE to the website and boosting inquiries for soundproofing services.

Conclusion

By addressing the key issues related to Google Ads, website design, and local SEO, I helped Waseem Technical recover from the challenges they faced and enhance their online presence. The results speak for themselves, with noticeable improvements in traffic, user engagement, and local visibility. This project demonstrates the importance of a holistic approach that combines both paid advertising and organic SEO to drive business growth.